Project Overview:
The client seeks a logo and packaging sticker for their popcorn chain production, emphasizing the use of yellow, red, and blue colors in a comic style. The project aims to create a visually appealing brand identity that resonates with consumers, evoking a sense of fun and deliciousness.
Objectives:
- Brand Identity Development: Create a distinct logo that captures the essence of the popcorn chain, using bold typography and playful popcorn iconography, ensuring versatility and recognizability across various platforms and packaging materials.
- Visual Appeal: Design a visually striking logo and packaging sticker that stand out, leveraging the vibrant colors of yellow, red, and blue in a comic style to attract consumers and evoke a sense of fun and deliciousness.
- Brand Consistency: Integrate the logo seamlessly into the packaging sticker to maintain a cohesive brand identity, ensuring that the design elements are practical and adaptable for different packaging types.
- Consumer Engagement: Design elements that entice customers to engage with the product, encouraging brand recognition and loyalty.
Scope of Work:
The following tasks will be completed to achieve the project's objectives:
- Logo Design: Develop multiple logo concepts featuring bold typography and playful popcorn iconography, incorporating the specified colors in a comic style. Iterate and refine the chosen concept based on client feedback.
- Packaging Sticker Design: Create a packaging sticker design that integrates the final logo, ensuring consistency with the overall brand identity and aligning with the comic style.
- Design Revisions: Provide up to three rounds of revisions for the logo and packaging sticker designs based on client feedback, ensuring the final designs meet the client’s expectations.
- Final Deliverables: Provide high-resolution files of the final logo and packaging sticker designs in various formats suitable for both print and digital use. Deliver a brand style guide that includes color codes, typography, and usage guidelines for maintaining brand consistency.
This approach ensures that the design work will not only be visually appealing but also aligned with the client's brand strategy and business goals.
